Every year there are predictions made about the state of marketing and the future of how businesses will reach out to users and improve overall leads. With video marketing and platforms such as Snapchat growing in popularity, Facebook continues to remain a standard tool for all marketers. With over 1.5 billion users and as the most popular social media site, Facebook is a social media platform that businesses must perform well on. We take a look at some of the essential practices to carry out to try and engage consumers on Facebook.
1. Don’t treat it like an after-thought
For many businesses, Facebook is simply a platform to post blogs and post videos when needed. It is vital that when carrying out Facebook advertising, and indeed all social media marketing, that you do not treat social media as an afterthought. Too often companies write a blog or create a video and then decided after it is completed to post said item on social media. This is not always successful. The businesses that excel on social media platforms such as Facebook are the companies that create tailored content for the platform and focus on building something that uses the potential of the site.
2. Film for mobile, not desktop
There has been a substantial growth in the number of users viewing video content and using social media platforms on their mobile devices. Indeed, last year saw mobile overtake desktop users regarding visiting sites and viewing video content. Therefore, it is important that your video can be viewed on a mobile device making maximum use of the space.
3. Engage and stay relevant
Just because you can make a lengthy video does not mean you should. While traditional advertising uses a 30 or 60-second piece of video content, Facebook advertising does not need to have such a model. It is arguably more effective to make a point within three seconds to keep viewers engaged. When it comes to Facebook, it should be about quality, not quantity.
When creating content for Facebook, and all other digital marketing content, it is imperative that you use the tools available on a social media platform to your advantage. Considering the average length of engagement in social content is key – as this will enable you to place the key message at the right time and place to reach and be relevant to your audience.