Openr hits the Cannes Lions Festival of Creativity

As Lions Innovation Start-up Competition winners the team headed to the International Festival of Creativity to showcase Openr, meet industry leaders & even enjoy a little rosè

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Cannes Innovation start-up competition winner

Tens of thousands of people from various corners of the marketing and creative world descend on the French Riviera every year in June for the Cannes Lions International Festival of Creativity. Only this time Team Openr was with them. We were making our debut after being announced as the Cannes Lions Innovation Competition winner, which meant we got to join in the fun, and showcase Openr in the start-up village.

There were celebrity appearances and some late nights on a selection of sparkling yachts, but most importantly there was the crème de la crème of industry leaders to meet, so there was a lot of smiling and a lot of coffee meetings. A big thank-you shout-out to the MEC crowd for making sure we knew (being Cannes first timers) the places we should be; as well as all the innovative and bold characters that visited our Openr showcase on Tuesday.

The yearly arrival of Cannes Lions is hard to miss – and quite the spectacle if it’s your first time: The beaches and hotel frontages of La Croisette are transformed into the places to be during the week; Le Vieux Port becomes a Silicon Valley outpost with super-sized ad-tech yachts lining the French Riviera; and billboard and building wraps celebrate or promote the industry players with cash to burn.

There were far too many people to meet to create a full photo-diary that does justice to our trip, but here are a few highlights…

The Openr team settles into a new home for the week… yeah this’ll do. Thanks #Airbnb
The obligatory co-founder shot – all set up bright and early for the showcase
Love the innovative audience mic. Well suited to the Innovation stage at Cannes Lions Festival of Creativity
As the sun sets over Cannes after a long day showcasing Openr, it must now be time for some rosé?
Yacht hopping with the gorgeous girls of MEC
Yacht hopping with the gorgeous girls of MEC
…it is possible we may have seen Craig David do his thing on the Daily Mail yacht
Cannes evening yacht fun with Openr and MEC
…obviously we were on the yacht on the left
GumGum yacht
A fresh start with masterclasses to brush up on our industry intel on the yachts of Le Vieux Port
Cannes Lions Beach2
Cannes Lions beach – the perfect spot to take a welcome rest during the day and kick off the night…
Native Advertising lunch
Squeezing in the Native Advertising Brunch before hopping on a plane…

Bye Bye Cannes

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