"Businesses want to innovate. Start-ups are their best source of ideas and tech. But it is complicated and, as yet, there’s more talk than action"
That’s what Dominic Mills, former Campaign editor and Mediatel columnist had to say on the topic of marketing innovation at AWEurope. The trick he said, is bringing them together and that is what the new initiative from the IPA is working towards.
The initiative was kicked off at AWEurope 2016 with a punchy panel debate. This has been supported by a collection of opinion pieces from experts and influencers across this varied industry hosted in the IPA’s new Emerging Futures Medium hub.
The AWEurope panel included Hannah Blake from MEC Global, Rose Lewis of Collider, David Patterson – the well-renowned agency-lead as well as start-up investor, and our very own co-founder Christina. The full write up from the panel debate, along with expert advice from other industry influencers, can now be found in our PDF guide Start-up Tech: The Future of Marketing Innovation & How to Do it Right.
Highlights from AWEurope include:
Introduction from columist & former Campaign Editor Dominic Mills: Start-ups fuel the engine of marketing innovation
The IPA’s expert-panel debate at Advertising Week Europe: Turning Tech-talk into Tech-Action
Expert columns from all sides of the table: How to make marketing tech innovation happen so everyone wins
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