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This weeks Quick Tips is on social media sites you should be using for your marketing introducing three sites you may have never heard of before.

When we think about the importance of social media marketing and the benefit it has for a business most of us are thinking about using the giants like Facebook, Twitter and LinkedIn. But in a crowded market like these it can be well worth taking a look at  other smaller social media channels , since they could be just what you have been looking for your social media marketing challenge.

Here are three growing platforms you may not have known about before:

Yik Yak

What is it?

This app-base social media network’s USP is that it is anonymous and limits post to being seen within a five mile radius. This has made it extremely popular with students, who use the network cross-campus to discuss events and goings-on in colleges and universities.

How can I use it?

Yik Yak can be used to subtly push your products or services to people within a five mile radius! The anonymity of Yik Yak could also open up avenues for you to get honest feedback for your products, while the ability to share to the more mainstream social media channels could also come in useful in terms of fulfilling or bulking out your content plan.

Quora

What is it?

To put it simply, Quora is a question-and-answer social media site. Users sign up, post their question to the site and have it answered by other users, with some (Rand Fishkin and Neil Patel, among others, are present on Quora) answers proving more insightful than others.

How can I use it?

Quora is excellent at the research stage of content creation, informing your writing and adding quotes to demonstrate your point. As with LinkedIn, you can publish content on Quora and have it shared and commented on, while you can also ‘keep your ear to the ground’ in terms of industry events by searching for specific topics and enabling notifications of new questions.

Medium

What is it?

Medium is an online publishing and blogging platform, which markets itself as a way for individuals to tell their own particular stories and share them with the rest of the web. In theory, Medium rewards quality, rather than quantity, and provenance, rather than popularity.

How can I use it?

Medium is useful as it links into Twitter. Analytics are also fairly easy to track, giving you an idea how your stories are being received, and you’re also able to create and share collections based around your industry interests. For more of an idea of what you can do with a Medium, read this excellent post by KISSMetrics.

As you can see, marketing prospects abound across a range of alternative social media platforms, you just have to work out how you can use sites such as these to your advantage.

The Quick Tips series from  Openr is intended as a 2 minute read on all things digital marketing, from recent changes in the scene and how to accommodate them, to tips from other digital marketers in the Openr tribe.

Openr is used by thousands of digital marketers to drive real results from the content they share on social. If you fancy more traffic, more sales, and more leads from all the content that you’re already sharing on social sign up for a free trial.

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