This Weeks guest writer Nick Churick gives us his tips on social media marketing to help you boost your business online.
Today it is almost impossible to imagine our life without the Internet. According to The Telegraph, young people aged between 16 and 24 spend more than 27 hours a week on the Internet. And approximately 28% of this time is spent in different Social Media networks (based on Social Times data).
When you are running your own business and struggling to attract more clients, it is a perfect opportunity for you. Your potential clients are out there, online, in social networks.
If you have any doubts regarding the importance of social media for your business, check out the following stats:
And these numbers just keep on growing. Social media drives around 31.4% of traffic to websites, according to a report, published by Shareaholic this year.
Handling your business is much the same like handling a sailboat. If you don’t catch the wind and don’t consider trends, you will lose a race. Not using the full power of social media to develop your business online is a lost opportunity and, consequently, a lost profit.
So if you are eager to work hard on your (your brand’s) social media presence and ready to get the most for your business from social, these 7 tips will help you succeed.
Tip #1 Come up with a Social Media Marketing Plan Before You Begin
There’s no place for chaos in business. It only allows some improvisation. The same way you do everything else in the world of business, you must plan your social media marketing. A good plan will be a basis for your future success, and will allow you to avoid main mistakes in social media.
There are quite a few posts and plan templates. I strongly recommend you to read this post by Bufferapp to understand how to come up with your own, specific social media marketing plan.
Tip #2 Analyze the Existing Top Content on Social Media to Improve Yours
Usually different businesses analyze the effectiveness of their social media after they publish content. But today, with tools available to analyze data, you can predict the social media behavior of your content.
Here’s how to use Ahrefs Content Explorer to find the content, which has already been successful in terms of social sharing.
Just enter a keyword that is part of your social media content strategy. Content Explorer will provide you with a list of the top-performing content in terms of social shares based on your keyword. This information will give you the ideas what content and what topics tend to become popular on social media.
Tip #3 Repurpose Your Content
Say you already have a cool text post. How can you use it again? A good blog post can be transformed into a PDF guide or a whitepaper. A blog post together with a whitepaper can be transformed into a slide deck and uploaded to Slideshare. A slideshow can be turned into an infographics (here most likely you will have to invite a specialist). But everybody loves the visuals of infographics and it’s worth it! Infographic can be then turned into a videographic. And finally your whole post can be turned into video.
Repurposing your content gives you huge opportunities in different social media networks. It’s not wise to ignore this chance.
Tip #4 Deliver Content Consistently on Social Media
Consistency is the key to social media. One of the best ways to grow your SM following and increase engagement is to be there consistently. The first step is to put the right systems in place to keep your posts up-to-date, interesting and valuable for your audience.
Your audience will await new content from you at the exact usual time. Sure thing, the content quality must be good at all times.
Tip #5 Share More than Once
To share your content once and forget about it is a dead end. It’s not that I offer you to be annoying and piss off your followers by tweeting about your new blog post every 10 minutes.
But hey! Think of the following reasons:
- Some of your followers may have missed your share (most likely they did, imagine the number of social media posts, emerging every second)
- Someone just forgot to click-through, distracted
- You readers may be living in even opposite time zones
Think carefully of these reasons and draw up a sharing schedule:
Your sharing schedule must not be annoying. There’s nothing worse than a constant flow of “information” from a single online user. I always ban/remove such accounts from my following list. Check out this post by Kissmetrics to see how share scheduling worked for them.
Tip #6 Use Your Readers to Get Your Content Shared on Social Media
That’s right. You’re definitely not the only person who can share your content on social media. You can benefit even more from getting your readers to share your content.
To do this, your content must be at least one of the following:
- Useful (practically)
- These are the qualities of any content which is shared like hell.
You should also give your readers more ways to share your content (not just standard blog SM buttons). Make your images easily shareable. You can use Shareaholic WordPress plugin to make your images “pinnable”.
Another good strategy is adding some tweetable quotes, so that the sound bites of your text could easily be tweeted by your readers, with a link to the content page. TweetDis plugin for WordPress comes in handy here. It make your images tweetable as well.
Tip #7 Quality Beats Quantity
You don’t have to post too frequently on your social media channels. But you must deliver your messages to your followers on a regular basis. As a general rule of thumb of what and when to post, remember this: Quality always beats quantity.
Keep in mind that your visitors come to you for value. Be transparent. Don’t be afraid to show your personality online and keep giving your audience something to come back for. Always put yourself in place of your potential client. Keep asking yourself an easy question:
“Would that attract my attention?”
And if the answer is “NO” – try to analyze “WHY?”
Social media is a marketing tool, like many others, a business must use. It can rise your company’s visibility online, broaden reach and engage current and future customers. But it will only work if you work on it. Work hard, consistent, and persistent. That’s not easy, and it takes time. But the game is worth the candle.
If your brand is still not on social media channels, keep in mind that your competitors are already there, harvesting your potential clients. Now go there and take what is yours!
Nick is a copywriter as well as an experienced Content & Social Media marketer. After several years of working for different companies, he is finally on his own way to success. Let’s wish him luck!
You can always drop him a message on Twitter @NickChurick
This article was brought to you by the Openr team – who source great experts and writers in the marketing space to contribute to the Marketing Collective on the Openr blog.
Openr is a social-sharing marketing tool, used by thousands of digital marketers to drive real results from the content they share on social. If you fancy more traffic, more sales, and more leads from all the content that you’re already sharing on social sign up for a free trial
Header image: Flickr