Top 20 UK Social Media Influencer Warren Knight promotes new book with Openr

"#SocialSelling has never been made easier! Openr is without a doubt, one of my favourite tools of 2015"

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The highlights

Author, successful entrepreneur and Top 20 UK Social Media influencer Warren Knight makes it his mission to boost sales for ambitious SMEs through social and digital marketing. When he heard about Openr he immediately saw it as an opportunity to connect the sharing on social media to direct action by offering fans and followers added value in a consistently branded way. Warren and his team started sharing their message with Openr on external content, then after finding it effective, rolled Openr messages out across all of their sharing, extending to their own content as well.

  • Over 1100 new viewers of the Warren Knight product portfolio (book, e-course, guides) with consistently strong click-through rate to find out more – beating the community average
  • Outstanding performance for Openr messages on third-party content linked to events – some reaching 10.5% CTR – delivering totally new customers to Warren’s site.
  • When Openr is used with Warren’s own content to continue the engagement cycle a 12.5% CTR has been achieved more than once!

The full success story

About Warren Knight: Warren Knight, author of Think #Digital First, is an international keynote speaker and is one of the UK’s most dynamic and sought-after inspirational Technology, Sales and Marketing experts. As an award-winning coach and entrepreneur, he delivers training masterclasses to help thousands of startups and SMEs build their digital footprint, doubling conversion rates and increasing sales online by up to 500% through social media, digital marketing and ecommerce.

About the challenge:  As both an author as well as a coach and advisor to entrepreneurs and SMEs, Warren seeks out ways to make social media and digital marketing truly drive sales.

“It takes a customer eight times to “touch” a business online before they consider purchasing from them so I saw Openr as a great way to eliminate one or even two of these eight touchpoints.”

Campaign objectives:

  • Increase website visits
  • Amply the Warren Knight blog across all social networks
  • Raise awareness (or remind people) of the book Think #Digital First
  • Connect with an audience before speaking in front of them at an event or trade show
  • All whilst keeping brand consistency

Working with Openr: Warren and his team first started using Openr as a way of reminding  their audience about Warren’s offering – be it his book, online guides or e-course, when sharing other industry experts’ latest articles.

They then progressed to use Openr consistently across all the links shared on social media – whether it was their own content such as a latest blog or webinar coming up, or the content of others. This was because Openr was a great visual tool, that allowed brand consistency whilst adding an extra social edge for my community in the form of added value.

The key to using Openr well is to always make the Openr message relevant and valuable to the content being shared, and the WK team always made sure that all of the Openr links shared value in the form of the book Think #Digital First or other added-value products such as the free 7 day e-course.

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Results:

  • Over 1100 new viewers of the Warren Knight product portfolio (book, e-course, guides) with consistently strong click-through rate to find out more – beating the community average
  • Outstanding performance for Openr messages on third-party content linked to events – some reaching 10.5% CTR – delivering totally new customers to Warren’s site.
  • When Openr is used with Warren’s own content to continue the engagement cycle a 12.5% CTR has been achieved more than once!

A word from Warren: “I made sure that all of my Openr links shared value in the form of my book Think #Digital First. It is important to note that this tool should be used when an individual or business has something worth sharing, otherwise it will not give you the results you want.

With this tool #SocialSelling has never been made easier! Openr is without a doubt, one of my favourite tools of 2015.

Openr is a content-sharing marketing tool, used by thousands of digital marketers to drive real results from the content they share on social. If you fancy more traffic, more sales, and more leads from all the content that you’re already sharing on social sign up for a free trial

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