Anyone who does successful digital marketing knows that you have to give to get. Often that means sharing content from other people’s websites and news outlets for the benefit of your readers. The only problem is that you’re directing traffic away from your website!
In a lot of cases the people you send away will come back for more, especially if they’re grateful for the valuable information you just shared with them. This isn’t always guaranteed though, which is why we came up with a smarter way to share content.
Openr is a tool that makes it easy to redirect people back to your website once they’re done reading an interesting piece of content that’s not on your website. The kind of call to action (CTA) you use is completely up to you, whether that’s getting more email subscribers, directing people to one of your products, or getting some feedback with online surveys.
We’ve got a blog post that explains exactly how to use Openr, but here’s the short version:
- Copy the URL you want to share with your customers.
- Once you’re logged in to Openr, enter the URL you want to share in the “Create Your Link” window, and then hit “Now Customize It”.
- You can then add a message and CTA for that particular link, as well as change the design to something that will have more impact or match your brand colors.
- Click “Create”.
After that’s all done, you’ll be presented with a nice shortened link that you can share across all your social media accounts, inside emails, or anywhere else you can think of. The link will still take people to the piece of content you decided to share, but it will now include your Openr window with a convincing CTA that will tempt visitors back to your site.
What does this all mean for my business?
It means that instead of losing traffic when you direct people away from your website, you can close the loop and make it easier for customers to take the action you want them to take.
As you probably know all too well, the key to running a successful business is getting customers to take action, and ultimately, convert into paying customers. We’re sure you’ve already got plenty of methods for incoming traffic, but Openr is the missing piece that puts you in control of the outgoing traffic as well.
Whether you’re sharing someone else content, or taking advantage of mentions on other people’s sites, Openr is a social conversion tool you will soon learn to love. Don’t take our word for it, sign up for a free trial of Openr today and start converting more customers.
Written by Ross – Openr pro and top-writer
This article has been updated following our name change